Why bother with Pinterest for Business – Reasons To Get Pinning!

First off, lets look at a few numbers; there are over; 250 million active monthly users, 175 billion images and a whopping 98% of users try, buy and test ideas and products they’ve seen on Pinterest!

We have been asked on several occasions what types of businesses shouldn’t bother with Pinterest… To which there isn’t a ‘one-size-fits-all’ response. In short, pinterest is a tool, a really effective, well-designed tool that when used correctly can produce excellent results. However, like with any tool – take a saw for example, it has a range of uses, but was never designed to hammer nails into a wall.

Pinterest is predominantly exploited by B2C businesses that sell tangible goods like scatter cushions, clothing and plant pots. This said, there is no reason that B2B businesses cannot make good use of the platform by getting creative and finding a way to make Pinterest to work for them.

Below are just a few reasons to seriously consider getting back into, or trying, Pinterest for your business.

Pinterest converts more browsers into buyers

Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source and buy from your site. The only channels that out performed pinterest on conversions are the so-called ‘social selling’ platforms like Depop and Spock. When you think of Pinterest, think of it as a big, visual search engine. People often turn to it during the research phase of their buying. They also turn to Pinterest for inspiration so make sure they see your business and your products.

Pinterest drives traffic (and lots of it)

In exactly the same way as Pinterest reduces the number of steps from discovery to conversion, Pinterest drives more traffic back to your website better than any other social media platform. In order to achieve high volumes of traffic creating strong, original visuals and content is essential. More the half of pins that do not satisfy this criteria are never re-pinned or shared to other platforms.

Un-paralleled User Activity!

Versus all other mainstream social media platforms, in terms of actual time Vs action, users pin and repin on average once every 20 seconds! Influencers and well-followed accounts are always seeking out the latest trends and useful content to share with their communities, so making sure you have up to date boards is essential.

Discover what your Audience loves!

One of the beautiful things you can do with Pinterest is use it to see what is trending right now.  Follow anyone who follows you to see what inspires them – you will have a first-person look into their mind.  Pinterest gives you the opportunity to see and understand what’s hot today and use that information to position your offers and products.