In a week that has seen Google announce a change to its iconic logo we thought it was a great time to talk about logos and more importantly branding. No matter what size your company, small or large the need […]
From Nike’s swoosh to McDonalds’ golden arches, Peter Shadbolt, business reporter at BBC News, ponders the importance of a great logo and notes that the best brands conjure up an image of their business without the need to see its […]
Would you cut your own hair? Would you perform surgery on yourself? Or would you make your own petrol? There are some things in life that you just wouldn’t attempt to do yourself. Regardless of whether you knew what you […]
If home is where the heart is, then our mobiles are increasingly becoming the beating heart of our homelands. Smartphone use has increased from 21% in 2010 to more than 63% today. We are increasingly viewing our world through a […]
You can’t beat print! That smell of a newly printed brochure, the feel of the crisp pages, the vivid colours, sinking into a brand new magazine, it’s a sensory experience that has no equal in marketing terms. Building online presence […]