Branding is a name, symbol or design that is easily identifiable as belonging to a company. Good branding plays a big part in increasing the value of a company. It can motivate employees and help acquire new customers. Branding also represents the ethos of a company, and creates trust and loyalty.
1. Branding improves recognition
Your logo is the ‘face’ of your business; it becomes familiar to an audience, who will instantly recognise and remember it. Branding can change how people perceive your product, as it can generate new business and increase brand awareness. A professional logo should be powerful and easily memorable.
2. Branding creates trust
People need to feel comfortable before committing to a service or product. By using consistent branding across your website, advertising, signage and marketing materials, you will give your business the professional image it deserves. The audience who encounter the logo will immediately be able to identify your business as a trusted and reputable company who have established themselves as a leader in their particular industry, and will more likely buy into a company that has a polished and professional look.
3. Branding supports advertising
Advertising is an important component of a brand. Both the medium chosen and well-targeted demographics for advertisements all help build a brand and make a company stand out from the competition.
4. Branding builds financial value
The greater devotion a company has in building its brand, the better the financial return from its efforts, this also positions them well for any future expansion.
5. Branding inspires employees
Being part of a trusted brand helps keep employees passionate and motivated; they are more likely to feel pride in their work and aim to achieve the same goals as the company. Having a branded office can help employees have a sense of belonging to the company, which can be achieved through using corporate colours, and promotional merchandise such as pens, mugs and clothing.
If you are thinking of rebranding your business, or need guidance on how to make your current business become more recognisable, get in touch for an informal discussion on how we could help your business thrive, on 01206 795933 or email creative@hughesandco.com